Insights

Insights

Are You Talking To Your Customers?

The growth of your business will be fueled, directly or indirectly, by your existing customer base. Are you routinely engaging your “fans” and soliciting their feedback? Our research team will work with you to design a quantitative and/or qualitative customer-focused study that will produce valuable insights and actionable recommendations, including:

Are You Talking To Your Customers?

The growth of your business will be fueled, directly or indirectly, by your existing customer base. Are you routinely engaging your “fans” and soliciting their feedback? Our research team will work with you to design a quantitative and/or qualitative customer-focused study that will produce valuable insights and actionable recommendations, including:

Product Or Service Enhancements Recommendations

By understanding customer preferences and behaviors, you can determine where your products and services are hitting the mark and where they are falling short. Our team will recommend how you pour gas on the fire and enhance the positives while adjusting to solve customer pain points.

New Products Opportunities

Do your customers have needs that you aren’t filling today?
Is your organization able to develop a solution to solve common challenges? The research will outline where new opportunities might be and the potential size and scope of your business.

Brand Positioning

Find out how your customers feel about your brand and what more you can do to connect with your “fans” on an emotional level.

Updated Pricing Model(s)

Are you leaving money on the table?
Are there opportunities to upgrade existing clients with some subtle pricing changes? Let’s find out!

Customer Segmentation

Have you implemented a segmentation strategy for both current and prospective customers? Our process combines both behavioral and demographic data to give you a deep understanding of your customer profiles, allowing for a personalized approach to your sales and marketing efforts.

Product Or Service Enhancements Recommendations

By understanding customer preferences and behaviors, you can determine where your products and services are hitting the mark and where they are falling short. Our team will recommend how you pour gas on the fire and enhance the positives while adjusting to solve customer pain points.

New Products Opportunities

Do your customers have needs that you aren’t filling today?
Is your organization able to develop a solution to solve common challenges? The research will outline where new opportunities might be and the potential size and scope of your business.

Brand Positioning

Find out how your customers feel about your brand and what more you can do to connect with your “fans” on an emotional level.

Updated Pricing Model(s)

Are you leaving money on the table?
Are there opportunities to upgrade existing clients with some subtle pricing changes? Let’s find out!

Customer Segmentation

Have you implemented a segmentation strategy for both current and prospective customers? Our process combines both behavioral and demographic data to give you a deep understanding of your customer profiles, allowing for a personalized approach to your sales and marketing efforts.

Let's Talk

Reach Out Today

OTTAWA

Dan Julien
Chief Revenue Officer

613.271.6421
[email protected]

Montréal

Catherine Gauthier
Director, Consulting Services
514.244.2976
[email protected]

Toronto

Brock Pawliw
Director, Consulting Services
416.453.6105
[email protected]

HEADQUARTERS

i4C Consulting Inc.

1283 Teron Rd, Suite 201, Ottawa, ON, K2K 0J7

613.271.6421

[email protected]