by Dan Julien | Jul 5, 2023 | Blog, Data, Optimization, Raiser's Edge, Sales and Marketing, Technology
Fundraising for a non-profit organization is a daunting task, to say the least. Trying to keep track of all the donations, donors, and events is like trying to juggle flaming torches while riding a unicycle on a tightrope. But then I discovered Raiser’s Edge...
by Chris Atack | Jun 24, 2023 | Blog, Optimization, Sales and Marketing
“Ready, Fire, Aim”. “Perfect is the enemy of good”. We’ve all heard these business jargon classics before, and while there’s some truth behind their meaning, when it comes to navigating the increasingly complex and costly landscape of customer acquisition,...
by Dan Julien | Jun 21, 2023 | Sales and Marketing
In the digital era, achieving a high Return on Investment (ROI) in digital advertising is crucial for business growth. At i4C Marketing, we love to look at great visuals and creativity but we know the importance of a data foundation, here are some effective techniques...
