Sales and Marketing Archives

Better Data about Your Customers through Snowflake

Unlocking Customer Insights with Snowflake In today’s data-driven world, having a detailed understanding of your customers is crucial to business success. Snowflake’s cloud-based data warehousing services provide a powerful foundation for storing, managing, and...

The Importance of Targeting in Sales Automation

Sales and Marketing

Targeting is a critical component of successful sales automation. By accurately identifying and segmenting your ideal customer profiles, you can ensure that your automated efforts are reaching the right audience. This leads to higher engagement rates, better...

Don’t be annoying…how to properly use sales automation

Sales and Marketing

Don’t Be Annoying…How to Properly Use Sales Automation While sales automation can significantly improve efficiency, it’s crucial to use it correctly to avoid annoying your prospects. Here are some tips: Personalize Your Communication: Use automation to...

What is Sales Automation?

Sales and Marketing

Sales automation refers to the use of technology to automate repetitive and time-consuming tasks in the sales process. This includes lead generation, follow-up emails, data entry, and more. By automating these tasks, sales teams can focus on building relationships and...

Streamlining CRM with Salesforce Omnistudio: A Cost-Effective Revolution

Sales and Marketing

We attended a great Salesforce User Group session yesterday here in Ottawa with OmniStudio as the topic. In the realm of Customer Relationship Management (CRM), customization has long been a double-edged sword – essential for meeting specific business needs but often...

Bridging the Data Divide: Overcoming Marketing Agencies’ Greatest Challenge with Google and Facebook Analytics

Data, Sales and Marketing

In the dynamic realm of digital marketing, data is the lighthouse that guides strategy. Agencies are often tasked with making sense of vast seas of data to drive campaigns that resonate with target audiences. However, the integration of data across platforms like...

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Better Data about Your Customers through Snowflake

The Importance of Targeting in Sales Automation

Don’t be annoying…how to properly use sales automation

What is Sales Automation?

Streamlining CRM with Salesforce Omnistudio: A Cost-Effective Revolution

Bridging the Data Divide: Overcoming Marketing Agencies’ Greatest Challenge with Google and Facebook Analytics

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